The India Pale Ale style of beer has its roots in the strong ales sent from England to thirsty British troops in India during the 18th century. To survive the journey the beers needed more alcohol and more hops (which act as a natural preservative). This “big” brewing practice made India Pale Ale one of the first """"extreme beers"""" and a favorite among the Queens military men in India. Eventually it became a favorite style of the new crop of American brewers seeking more flavor and complexity than mass-market brewers were willing to offer.